About the Conference
The 9th Sino-European Tourism Colloquium in 2023 is the result of a fruitful collaboration between three universities: Ningbo University and the University of Angers, the co-founders of this event, and Cadi Ayyad University, which hosts this edition. This partnership illustrates the shared commitment of academic communities to promoting research and intercultural dialogue in the field of tourism and heritage.
This edition of the colloquium highlights a theme of paramount importance: the complex and cross-cutting interaction between tourism, with its intergenerational and intercultural dimensions, and heritage, whether tangible or intangible, exploring its identity and economic aspects. It examines the often virtuous and beneficial dynamics that emerge between visitors and host communities, as well as the valorization of heritage and its guardians. However, it also addresses conflicts and asymmetries sometimes present, resulting from opportunistic or commercial manipulations of this relationship.
The colloquium program offers a balanced mix of in-person and remote formats, including two plenary roundtables, 15 research workshops, and a doctoral conference. The first roundtable, entitled "Tourism and Heritage in Times of Crisis: Universal Issue and Local Specificity," brings together a panel of multilingual experts to discuss the threats facing heritage in different contexts and from different angles. The second roundtable explores an innovative topic by examining the role of the inhabitant as heritage and the hospitality practices that result from it.
The 15 research workshops, organized in parallel sessions, provide a space for professors and doctoral students to explore various aspects and more specific issues. Topics covered include tourist imaginaries, perceptions of authenticity, and the impact of digital transformations on tourism and heritage. This diverse program ensures a rich exchange of ideas and perspectives among participants, thereby contributing to the advancement of knowledge in this dynamic and constantly evolving field.
Khalid El Housni
Professor at Cadi Ayyad University (Morocco)
Jihan Benmassoud
Professor at Cadi Ayyad University (Morocco)
Thomas Apchain
University of Angers, Ningbo University (France)
Kai Bai
Professor at Shaanxi Normal University (China)
Christophe Guibert
Professor at Faculty of Tourism, Culture, and Hospitality (France)
Amel Mellakh
Advisor, Special Envoy to the Head of Government, and Heritage Researcher (Morocco)
Fatima-Zohra Iflahen
Professor at Cadi Ayyad University (Morocco)
Tanoh Pascald Djabou
National Higher Institute of Arts and Cultural Action (INSAAC) (Ivory Coast)
Evangelia Marinakou
Principal Lecturer in Marketing, Strategy and Innovation, Bournemouth University Business School
Charalampos (Babis) Giousmpasoglou
Program Manager: MSc International Hospitality and Tourism Management, Bournemouth University Business School
Marine Loisy
Sociologist, Senior Lecturer at the National Conservatory of Arts and Crafts in Paris (remote)
Maha El Madi
Director of Dar Bellarj, a foundation for the promotion of culture and heritage
Said Boujrouf
Professor at Cadi Ayyad University (Morocco)
Abdelhay Sadiq
Professor at Cadi Ayyad University (Morocco)
Chaozhi Zhang
Institute of Tourism Management at Sun Yat-sen University (Guangzhou/Zhuhai)